Negotiation is an interaction process that is carried out in order to generate benefits. It is a process by which stakeholders resolve conflicts, agree on lines of conduct, seek individual and / or collective advantages, where they come to fulfill and / or obtain results that serve their mutual interests.
It is generally considered as a form of alternative resolution of conflicts or situations that involve multilateral action.

It is the way to get people to agree with an idea, attitude or action by rational and emotional means. It is a problem-solving strategy and depends on "appeals" instead of forcing situations or actions. It is often confused with manipulation, which is the way to reach a person according to something that is not in their best interest. Persuasion aims to benefit one or more parties in the end.

Conflicts are part of our lives and a great source of learning. Having conflicts means being alive, and what is healthy is learning to manage them, mainly because some are unavoidable. What if it is avoidable are the negative consequences of them, we all have internal and innate resources that give us the ability to address them (the human being survives thanks to them), although it is true that useful strategies can be learned, you will see that in In your environment, the adults you have grown up with do not have these skills either, so it is likely that you did not have a suitable model to serve you.

Leadership is the set of abilities that a person has to influence the minds of people, in a determined group of people, making this team work with enthusiasm, although the reality is different, in the achievement of goals and objectives. It is also understood as the ability to take the initiative, manage, convene, promote, encourage, motivate and evaluate a group or team. Or also as the "qualities of personality and ability that favor the guidance and control of other individuals." It is also said that leadership is an attempt of interpersonal influence, directed through the communication process, to the achievement of one or several goals "

Since its original publication almost thirty years ago, Si de acuerdo (how to negotiate without giving in), has helped millions of people to learn in a better way the art of negotiating. One of the main texts in this branch of the modern era is based on the work of the Harvard negotiation project, headed by Prof. Roger Fisher Founder of CMG and CMI, where our organization has been since 1997, to spread the word this program to the Spanish-speaking world recognized worldwide for its effectiveness.